Connect & Purchase

Book Cover

Highly recommended for practitioners and branding professionals in retailing, product development and services, this book will help you tune into mom and align your brand with the ‘sweet spot’ intersections of mom’s hot button themes and oldest child age, from infant to young adults.

Three reasons why the book is different than others published on the same topic:

  • The ‘sweet spot’ focus of the six hot-button theme areas and the age of the mom’s oldest child in six different age categories is unique and has not previously been explored
  • The Theme Resource Guide enables readers to ‘tune in’ easily to the most relevant information for their brand
  • The insight around mom’s purchase influence with her young adult children and teenage children and the related brand building implications

Purchase your copy of Tuning into Mom at, Barnes & Noble, and Walmart.